Crawling and crawl budget
How crawlers reach your URLs, what they waste time on, and which sections never get visited. Log data is reviewed where it is available.
Technical SEO
Technical SEO services that clear the way for everything else
If search engines cannot crawl a page, understand it, or load it quickly enough, no amount of content work will rescue it. Technical SEO removes those blockers first.
What technical SEO covers
Technical SEO is the part of search work that decides whether your pages are eligible to compete at all. It covers how a crawler moves through the site, which URLs get indexed, how signals are consolidated, and how quickly a real device can render the page.
Most sites do not have one large technical problem. They have a dozen small ones that compound: a sitemap listing redirected URLs, a template that emits two canonical tags, filters generating thousands of near-identical pages, a category buried five clicks from the home page. Individually they look harmless. Together they waste crawl budget and dilute the relevance of the pages you care about.
The work starts with a full crawl and a manual review, then produces a prioritized list of fixes with the reasoning attached, so your team can implement them in order of impact rather than order of ease.
Who this is for
- Sites that were migrated or redesignedTraffic dropped after launch and nobody has traced why.
- Large or template-driven sitesOne template bug repeats across thousands of URLs.
- JavaScript-heavy applicationsContent depends on rendering that search engines may not complete.
- Sites with stalled content resultsGood pages are published, but they never gain traction.
Diagnosis
Problems we identify
These are the issues that come up most often, and the ones that quietly limit everything else you do in search.
- Important pages excluded from the index, or unimportant pages indexed by the thousand
- Crawl budget spent on parameters, filters, session URLs and paginated duplicates
- Redirect chains, loops and soft 404s left behind by an old migration
- Conflicting or self-referencing canonical tags that split ranking signals
- Orphan pages that exist in the sitemap but are not linked from anywhere on the site
- Broken internal links and outdated navigation pointing to removed URLs
- Slow Largest Contentful Paint, layout shift from images and ads, sluggish interaction
- Content that only appears after JavaScript execution and is not reliably rendered
- robots.txt rules that block CSS, JavaScript or entire useful sections by accident
- Structured data that is invalid, incomplete or describes something not on the page
Scope
What we analyze
Indexation control
Which URLs should be indexed, which should not, and whether robots directives, noindex tags and sitemaps agree with each other.
Site architecture
Click depth, category structure, pagination handling and whether the internal link graph reflects what matters commercially.
Redirects and status codes
Chains, loops, 302s that should be 301s, soft 404s, and legacy URLs still receiving links or traffic.
Canonicals and duplicates
Duplicate content across parameters, protocols, trailing slashes, print views and near-identical templates.
Core Web Vitals
LCP, CLS and INP on real page templates, plus render-blocking assets, image sizing and font loading.
Mobile and rendering
Mobile usability, viewport handling, and whether JavaScript-dependent content is present in the rendered HTML.
Structured data
Schema validity, correct type selection, and whether the markup matches what a visitor actually sees on the page.
Sitemaps and robots.txt
Clean XML sitemaps containing only canonical, indexable URLs, and robots rules that allow the assets needed to render.
How it runs
Our technical SEO process
Crawl
A full site crawl configured for your platform, plus rendered-HTML comparison where JavaScript is involved.
Verify
Findings are checked against Search Console coverage data and live URL inspection, not taken from the crawler alone.
Prioritize
Issues are ranked by effect on visibility and by implementation cost, so the first sprint carries the most weight.
Specify
Each fix is written as a clear ticket: affected URLs, current behaviour, required behaviour, and how to test it.
Implement
We apply changes directly where access allows, or support your developers through review and QA.
Re-crawl
The site is crawled again after deployment to confirm the fix worked and did not create a new problem.
Output
Typical deliverables
- Prioritized technical issue register with severity and effort
- Developer-ready tickets with affected URL samples and test criteria
- Indexation map: what should be indexed, what should not, and why
- Redirect map for legacy and broken URLs
- Internal linking recommendations for key commercial pages
- Core Web Vitals findings by template, not just by page
- Clean XML sitemap and robots.txt specification
- Post-implementation verification crawl
Why technical SEO matters
It compounds
Technical fixes apply across templates, so one change can affect thousands of URLs at once. That makes it the highest-leverage work available on most sites.
It protects what you already have
A large share of lost organic traffic comes from self-inflicted damage: a migration, a plugin update, a redesign that dropped internal links. Technical monitoring catches these before they become a quarter-long decline.
It makes content work measurable
When crawling and indexing are reliable, you can tell whether a new page underperformed because the content missed the intent, or because it was never properly indexed. Without that, every content decision is a guess.
Related
Where this work connects
SEO audit
A technical review is one part of a full audit that also covers content, on-page relevance and competitors.
On-page SEO
Once pages are crawlable and indexable, on-page work decides whether they match what people search for.
Ecommerce SEO
Stores carry the heaviest technical load: facets, parameters, pagination and large catalogs.
Questions
Technical SEO questions
Technical SEO deals with whether search engines can access, render and index your pages correctly. On-page SEO deals with whether an indexed page answers the query well. You need both, but technical problems block on-page work from having any effect. See on-page SEO.
Usually yes, at some level. Many fixes can be made through a CMS, but template, server and redirect changes need developer involvement. Recommendations are written so a developer who knows nothing about SEO can implement and test them.
The audit and specification stage generally takes one to three weeks depending on site size. Implementation depends on your release cycle. Effects on indexation often appear within weeks; effects on rankings follow more gradually.
Page experience is a modest signal, not a shortcut. The stronger argument is commercial: faster pages convert better and waste less crawl time. Treat it as a genuine improvement to the site rather than a ranking lever.
Next step
Find out what is holding your site back
Send the URL and a short description of what you sell. You will get a plain answer about what is worth fixing first and whether this service is the right starting point.
No obligation, no sales pressure, no ranking promises.