Technical review
Crawling, indexation, redirects, canonicals, status codes, Core Web Vitals, rendering and mobile behaviour.
SEO audit
SEO audit services that end with a decision, not a document
A useful audit does not list every issue a crawler can find. It tells you which five things to change first, why those five, and what should happen as a result.
What an SEO audit covers
An audit is a diagnosis. It answers three questions: what is preventing this site from being found, what is preventing it from being chosen, and which of those is worth fixing this quarter.
The review combines a full crawl, rendered-page checks, Search Console data where access is available, and a manual read of the pages that matter commercially. Tools produce the inventory; the judgement about priority is made by a person.
Findings are delivered as a prioritized action list with severity, effort and expected effect for each item, plus a walkthrough so your team can ask questions rather than interpret a PDF alone.
Who this is for
- Sites with declining trafficSomething changed and the cause has not been identified.
- Businesses before an SEO investmentYou want to know what the work involves before committing budget.
- Companies changing agenciesAn independent view of what has been done and what remains.
- Teams planning a redesignFind the risks before the migration, not after it.
Diagnosis
Situations an audit resolves
These are the issues that come up most often, and the ones that quietly limit everything else you do in search.
- Traffic decline with no clear cause across content, technical or algorithmic change
- Pages that are published, submitted and still not indexed
- Rankings that hover on page two and never break through
- Impressions rising while clicks stay flat, pointing at title and intent problems
- Competitors ranking for queries your pages were built to serve
- Previous SEO work with no documentation of what was changed or why
- Redesign or replatform that lost visibility and never recovered
- Large sites where nobody is certain which pages actually exist
Scope
Audit categories
On-page review
Titles, headings, intent match, content structure and the elements that decide click-through.
Content review
Coverage, depth, duplication, decay and pages that should be merged, refreshed or removed.
Internal linking review
Click depth, orphan pages, anchor text and whether authority reaches commercial pages.
Competitor review
Which competitors rank, on which queries, and the structural reasons behind it.
Search visibility review
Search Console queries, pages, impressions and click-through patterns over time.
Structured data review
Existing markup validity and the opportunities that genuinely apply to your pages.
Prioritized recommendations
Every finding scored by impact and effort, sequenced into a plan you can act on.
How it runs
Our audit process
Access
Read access to Search Console and analytics where possible; the audit runs without it but with less certainty.
Crawl
A full crawl plus rendered-HTML checks, configured for the platform and the size of the site.
Review
Manual assessment of key templates and commercial pages against the queries they target.
Compare
Competitor structures and content are examined for the specific queries that matter to you.
Prioritize
Findings are scored by impact and effort, then sequenced into first, next and later.
Walkthrough
A live session covering the findings, the reasoning and the questions your team raises.
Output
Typical deliverables
- Prioritized action list with severity and effort scoring
- Technical findings with affected URL samples
- On-page and intent match assessment for key pages
- Content inventory with keep, merge, refresh and remove recommendations
- Internal linking and site architecture findings
- Competitor comparison on your target queries
- Search visibility analysis from Search Console
- Recorded walkthrough and a written summary for stakeholders
Why start with an audit
It prevents expensive guessing
Most wasted SEO budget goes on work that was never the constraint. An audit identifies the constraint before the spending starts.
Prioritization is the deliverable
A crawler will report hundreds of issues. Perhaps eight of them matter this quarter. Deciding which eight, and defending that choice, is the value of the review.
It works as a standalone project
An audit does not commit you to ongoing work. Many clients take the action list to their own developers or agency. If you prefer, implementation can follow through technical SEO or on-page SEO.
Related
Where this work connects
Technical SEO
Where the technical findings from an audit get implemented and verified.
On-page SEO
Where the intent and content findings turn into rewritten pages.
All SEO services
See how the audit fits alongside the other services.
Questions
SEO audit questions
A technical review, an on-page and intent review, a content review, an internal linking review, a competitor comparison and a search visibility analysis, ending with a prioritized action list and a walkthrough session.
Typically one to three weeks depending on site size, platform complexity and how quickly access can be arranged. Very large ecommerce catalogs take longer because sampling has to be done carefully.
That is your choice. Some clients take the action list to their own team. Others prefer implementation to continue as a separate engagement. The audit is priced and delivered as a standalone piece of work either way.
Read access to Google Search Console and analytics is the most useful, plus a way to view the site's robots.txt, sitemaps and, ideally, server logs. The audit can be completed without these, with less certainty about causes.
Next step
Find out what is actually limiting your search performance
Send the URL and a short description of what you sell. You will get a plain answer about what is worth fixing first and whether this service is the right starting point.
No obligation, no sales pressure, no ranking promises.