Crawling, indexation, architecture, redirects, Core Web Vitals and structured data. The work that decides whether your pages are eligible to compete before anyone writes a word.
Who it is for
- Sites after a migration or redesign
- Large template-driven sites
- JavaScript-heavy applications
Problems it solves
- Index bloat and crawl waste
- Redirect chains and soft 404s
- Duplicate and conflicting canonicals
- Slow, unstable page templates
Main deliverables
- Prioritized issue register
- Developer-ready tickets
- Indexation and redirect maps
- Verification crawl
Expected type of improvement: Cleaner indexation, faster discovery of new pages, and fewer signals split across duplicate URLs.
Intent mapping, titles, headings, content structure and internal links, applied page by page so each URL has one clear job.
Who it is for
- Sites with traffic but few enquiries
- Businesses with overlapping pages
- Content teams without SEO briefs
Problems it solves
- Keyword cannibalization
- Intent mismatch between page and query
- Weak titles and low click-through
- Missing sub-topics competitors cover
Main deliverables
- Keyword-to-URL map
- Rewritten titles and descriptions
- Content gap list
- Internal linking plan
Expected type of improvement: Better click-through on existing impressions and stronger relevance on the pages that sell.
Google Business Profile, location pages, NAP consistency, citations and reviews for businesses that serve a city, region or service area.
Who it is for
- Single-location businesses
- Multi-branch brands
- Service-area businesses
Problems it solves
- Inconsistent business details
- Incomplete business profile
- Thin or duplicated location pages
- No review process
Main deliverables
- Profile optimization
- NAP and citation clean-up
- Location page plan
- Review request process
Expected type of improvement: Stronger local relevance signals and a profile that gives searchers a reason to choose you.
Category and product optimization, faceted navigation control, canonicals, pagination and product data for stores with real catalog complexity.
Who it is for
- Stores with large catalogs
- Retailers with heavy filtering
- Brands competing with marketplaces
Problems it solves
- Thousands of near-duplicate URLs
- Category pages with no content
- Duplicated manufacturer copy
- Lost value from removed products
Main deliverables
- URL and index rules
- Category content plan
- Product template guidance
- Product schema specification
Expected type of improvement: More crawl attention on revenue pages and category pages that can actually compete.
Research, briefs, articles and landing page copy written for people first and structured so search engines can place the topic in context.
Who it is for
- Businesses without a content process
- Teams with writers but no SEO input
- Sites with decaying content
Problems it solves
- Topics chosen without demand data
- Padded content that delays the answer
- Isolated posts with no internal links
- Pages that never get refreshed
Main deliverables
- Topic plan in priority order
- Content briefs
- Finished articles and page copy
- Refresh list for decaying pages
Expected type of improvement: Content that holds position because it answers the question better than the alternatives.
A prioritized review of technical health, on-page relevance, content, internal links, competitors and search visibility, delivered with a walkthrough.
Who it is for
- Sites with declining traffic
- Businesses before an SEO investment
- Teams planning a redesign
Problems it solves
- Unexplained traffic decline
- Pages that will not index
- Rankings stuck on page two
- Undocumented previous SEO work
Main deliverables
- Prioritized action list
- Technical findings with URL samples
- Content keep/merge/refresh plan
- Competitor comparison
Expected type of improvement: A clear, defensible answer to the question of what to fix first and what to ignore for now.